Registration Is Open!
•SPONSORSHIP PACKAGE •VIEW PRICING •VIEW SCHEDULE •HOST A FAM - PBA Members Only
The 2026 Marketplace will be hosted by Lycoming County Visitors Bureau at The Liberty Arena in Williamsport, PA on Tuesday, March 31. Williamsport is a perfect destination for attendees from the east and the west. Williamsport is located in North Central PA along Routes 15 and 180 and is an easy commute from the Harrisburg, Philadelphia and Pittsburgh areas.
Please note, if you are not a Member, please select the Non-Member booth pricing option on the Exhibitor registration form. If Member pricing is selected in error, you will be billed for the difference between the Member and Non-Member rates.
Why Exhibit?
PBA’s Marketplace is your chance to meet face-to-face with motorcoach operators’ group leaders—plus networking with other attractions, hotels, CVBs, and more. Showcase your destination for day trips and overnight group travel in 2026 and beyond!
PBA Member Perks:
- Attendees of our 2025 Annual Conference received a special promo code ($100 off full booth / $50 off shared booth) valid November 1–December 31, 2025. Check your 2025 Conference program book for the code.
- PBA members are invited to host a FAM for Marketplace group leaders.
- PBA members get much lower event registration pricing vs. nonmembers!
- Not a Member? JOIN PBA!
Operators; Bring Your Tour Planners, Charter Reps & Group Leaders!
- Marketplace is an ideal setting for tour planners, charter reps, and group leaders to connect with travel and destination partners.
- Trip Planning – Discover new ideas for trips in 2026 and beyond.
- FAM Tours – PBA will arrange familiarization tours for group leaders.
- More Info Coming – FAM tour details available in late December for direct booking with hosts.
Schedule at a Glance
Monday, March 30
11:00 am - 4:30 pm Exhibitor set-up
11:30 am - 1:00 pm Board of Director’s meeting
1:00 pm - 2:30 pm Optional Best Practices Roundtable (for a fee)
3:00 pm - 5:00 pm Optional FAM Tour (After you have had a chance to set up your booth and attend the round-table, the Lycoming County Visitors Bureau and Susquehanna Trailways invites you to join them on an adventure.)
5:30 pm - 7:00 pm Optional Networking & Award Reception.
Tuesday, March 31
6:30 am - 8:00 am Final booth set-up
7:30 am - 8:30 am Optional Breakfast Briefing
9:00 am - 2:00 pm Marketplace main event at Liberty Arena, 315 Hepburn Street, Williamsport, PA.
Have a Successful Marketplace Experience!
Read the Guidelines. Exhibitors are encouraged to review this document to understand deadlines, cancellation policy, what you can and cannot have in a booth, hotel information, the schedule, etc.
Need Extras? View the Online Exhibitor Service Kit.
Overnight Accommodations:
Special group rate: $112++ per night (through March 10, 2026). If calling, ask for the PA Bus Marketplace room block.
Holiday Inn Express – 90 Pine Street, Williamsport, PA
570-327-5292 | Book Online
Holiday Inn – 100 Pine Street, Williamsport, PA
570-327-8231 | Book Online
We’re thrilled to unveil brand-new sponsorship opportunities, to take your visibility to the next level!
New for 2026!
- Diamond Sponsorship Tier: our highest level ever, designed for maximum impact.
- Bronze Board of Director’s Meeting Sponsorship: a unique chance for brand exposure to industry leaders.
Every sponsorship level packs a punch, delivering your brand across email, website, and social media channels to capture the attention of a broader audience.
Also offered are affordable Marketplace Directory advertising opportunities. Options include 2-page profile sheets and full or half-page ads, all in color or choose the engaging Video Marketing opportunity created just for group leaders. We’ve tailored opportunities to fit every marketing strategy. View the advertising guidelines.
If you’re aiming for the spotlight, the NEW Diamond Sponsorship is the ultimate package, featuring 2 booths + premium location + top-tier visibility, plus so much more!
Explore the Sponsorship Package for all the exciting options, then secure your opportunity when registration opens.
Key Dates
- Oct 31, 2025 – Early Bird pricing ends
- Nov 30, 2025 – Last day for PBA Members to submit a Group Leader FAM Tour
- Dec 31, 2025 - Last day to use the PBA Member 2025 Annual Conference attendee special promo code
- Jan 1, 2026 – All discount pricing ends
- Jan 23, 2026 – Booth cancellation deadline for partial refund
- Jan 31, 2026 – Last day for Operators to schedule a FAM Tour
- Feb 13, 2026 – Sponsorship purchase deadline
- Feb 20, 2026 – Sponsorship ad/artwork due
- Feb 27, 2026 – Registration closes
- Mar 10, 2026 – Hotel room reservation cut-off