Marketplace 2024

The 2024 Marketplace was hosted by Happy Valley Adventure Bureau in beautiful State College, PA from March 25-26, 2024. 

Registration is closed for the Pennsylvania Bus Association's 2024 Marketplace Group Leader show! We look forward to seeing you!  Don't forget to make your hotel reservation by the March 1, 2024 cut-off date!

Non-Member Exhibitors are welcome!  PBA member booth rates are much lower than those travel industry companies not currently a member of the Pennsylvania Bus Association, view pricing. To take advantage of the lower booth rates and many other benefits for travel supplier membership, CLICK HERE for the Membership Application.  


Monday, March 25 is set-up day for exhibitors at the Nittany Valley Sports Centre at 177 Champion Drive State College, PA16803.  Monday's Best Practices Roundtable discussion, the PBA Board of Director's meeting and the evening reception for all will be held at the Penn Stater 215 Innovation Blvd. State College, PA 16803.


Tuesday, March 26 will be the main event, our Group Leader Marketplace at Nittany Valley Sports Centre. This is a new facility in State College. We think you will love it!


FAM Tours for Group Leaders! 

View the FAM opportunities!  Operators will contact the FAM hosts directly by January 31, 2024.

Professional Development

We are offering professional development on Monday, March 25, 2024, the day before Marketplace; a NEW Best Practices Roundtable discussion, a one-hour roundtable with experienced Travel and Tourism Professionals. 

There will be plenty of time to setup and hotel check-in afterwards, so we encourage you to register. The Best Practices Roundtable Discussion for experienced marketplace attendees is complimentary.

Full Schedule  

Click here to download the schedule.  

Subject to change.

Dine-Around Options

Download the map and download the listing.  Subject to change.

Decorator Exposition Services

Click here to download the kit!


Have a Successful Marketplace Experience!

Read the Guidelines.  Exhibitors are encouraged to review this document to understand deadlines, cancellation policy, what you can and cannot have in a booth, hotel information, the schedule, etc.


Sponsorships are available for Travel Suppliers who would like additional recognition during Marketplace. Included on the registration form were a variety of sponsorship levels including color ads, color profile sheets, group leader bags, tote bags, video marketing, etc.  Download the Marketplace Advertising Guide, which includes all ad specifications.  View the sold and available sponsorships here.


Reservations may be made through March 1, 2024 at the special group rates.

  • Marriott SpringHill Suites:  $129++ 
    Call 814-867-1807 and give the code PBAC, or click this link.
  • Hampton Inn & Suites:  $129++ 
    Call 814-231-1899 and give the code PBA, or click this link.
  • Holiday Inn Express & Suites:  $119++
    Call 814-231-1800 and give the code PBA, or click this link.


  • October 31, 2023 - Early Bird pricing expires.  
  • October 31, 2023 - Special Annual Conference discount code expires.
  • December 15, 2023 - Last day to submit a Group Leader FAM Tour.
  • January 1, 2024 - All Discount Pricing Ends.
  • January 15, 2024 - Cancellation of a purchased booth for partial refund.
  • January 31, 2024 - Last day for Operators to schedule a FAM Tour.
  • January 31, 2024 - Directory Cover Sponsorship artwork due.
  • February 9, 2024 - Last day to purchase a Sponsorship.
  • February 16, 2024 - Registration ends and Sponsorship ad/artwork is due (for guaranteed placement on floor and the Marketplace Directory).
  • March 1, 2024 Hotel Room reservation deadline.

Thank you to our Marketplace Sponsors!