Registration Is Open!
The 2026 Marketplace will be hosted by Lycoming County Visitors Bureau at The Liberty Arena in Williamsport, PA on Tuesday, March 31. Williamsport is a perfect destination for attendees from the east and the west. Williamsport is located in North Central PA along Routes 15 and 180 and is an easy commute from the Harrisburg, Philadelphia and Pittsburgh areas.
Why Exhibit?
PBA’s Marketplace is your chance to meet face-to-face with motorcoach operators’ group leaders—plus networking with other attractions, hotels, CVBs, and more. Showcase your destination for day trips and overnight group travel in 2026 and beyond!
EXHIBITOR REGISTRATION • VIEW PRICING • VIEW SCHEDULE • HOST A FAM - PBA Members Only
Early Bird Savings
Save $100 off your booth when you register by October 31, 2025. Don’t miss out—this discount disappears fast!
PBA Member Perks:
- Attendees of our 2025 Annual Conference received a special promo code ($100 off full booth / $50 off shared booth) valid November 1–December 31, 2025. Check your 2025 Conference program book for the code.
- PBA members are invited to host a FAM for Marketplace group leaders.
- PBA members get much lower event registration pricing vs. nonmembers!
- Not a Member? JOIN PBA!
Key Dates
- Oct 31, 2025 – Early Bird pricing ends
- Nov 30, 2025 – Last day for PBA Members to submit a Group Leader FAM Tour
- Jan 1, 2026 – All discount pricing ends
- Jan 23, 2026 – Booth cancellation deadline for partial refund
- Jan 31, 2026 – Last day for Operators to schedule a FAM Tour
- Feb 13, 2026 – Sponsorship purchase deadline
- Feb 20, 2026 – Sponsorship ad/artwork due
- Feb 27, 2026 – Registration closes
- Mar 10, 2026 – Hotel room reservation cut-off
Schedule at a Glance
- Monday, March 30 – Exhibitor set-up, optional Best Practices Roundtable, Board of Director’s meeting, optional Networking Reception.
- Tuesday, March 31 – Final booth setup, optional Breakfast Briefing, and the Marketplace main event at Liberty Arena, 315 Hepburn Street, Williamsport, PA.
We’re thrilled to unveil brand-new sponsorship opportunities, to take your visibility to the next level!
New for 2026!
- Diamond Sponsorship Tier: our highest level ever, designed for maximum impact.
- Bronze Board of Director’s Meeting Sponsorship: a unique chance for brand exposure to industry leaders.
Every sponsorship level packs a punch, delivering your brand across email, website, and social media channels to capture the attention of a broader audience.
Also offered are affordable Marketplace Directory advertising opportunities. Options include 2-page profile sheets and full or half-page ads, all in color or choose the engaging Video Marketing opportunity created just for group leaders. We’ve tailored opportunities to fit every marketing strategy. View the advertising guidelines.
If you’re aiming for the spotlight, the NEW Diamond Sponsorship is the ultimate package, featuring 2 booths + premium location + top-tier visibility, plus so much more!
Explore the Sponsorship Package for all the exciting options, then secure your opportunity when registration opens.